Malvika Subba along with her childhood friend Manish Pandit officially announced the launch their fashion and creative design house – ‘House of Alternative Apparels’ at Uttar Dhoka, Lazimpat on 20th August 2011 Saturday. The event witnessed some of their close friends, family, celebrities, supporters and keen fashion people who were eagerly waiting for the official launch of the clothing store.
For the time being House of Alternative Apparel features three clothing labels. Eco Essentials is a pure organic line which promotes in organic wear. Just T’s solely focus on summer t-shirts with cool graphics and quotes. Aira which is solely a girls brand will be an assortment of everything for women from corporate, summers to cocktails dresses. Leading Nepali fashion designer Mr. Tenzin Tseten Bhutia has also designed an exclusive collection for Aira. All of these labels will be available in three different standard sizes’Small, Medium and Large.
HAA mainly focuses on bringing out affordable, innovative and quality products to its clients. Prices of the HAA’s T-shirts start at Rs 750, Eco Essentials start at Rs 1,000, casual women’s wear costs around Rs 1,500 and evening wear are priced at Rs 2,000 and above. According to the co-founder of HAA, Miss Malvika Subba, these products are targeted at the 20-40 year age group. These products have also been featured in muncha.com targeting international customers.